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Book

Franchise

The Golden Arches in Black America
  • Marcia Chatelain
2020
Liveright Publishing Corporation

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Featured Excerpts

  • A Black woman poses with the McDonald's golden arches.
    Q&A

    How Fast Food "Became Black"

    A new book, "Franchise," explains how black franchise owners became the backbone of the industry.
    by Marcia Chatelain, Cynthia R. Greenlee via Vox on January 10, 2020
  • Four African-Americans in front of a McDonalds restaurant
    Book Excerpt

    The Intertwined History of McDonald’s and Black America

    In good ways and bad, the Golden Arches have always loomed large in the African American experience.
    by Marcia Chatelain via Gen on January 6, 2020
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