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Whole Earth Catalog

1968-1972

Associated Ideas, People, and Places

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Featured Excerpts

Associated Excerpts

The staff of the Whole Earth Truck Store in 1968 Menlo Park, California.

Natural Systems

Gurney Norman and the dream of the counterculture.
by Tim Leonido via The Point
This publication restricts nonsubscriber access to some or all of its articles.
on December 16, 2025
Cartoon of Buckminster Fuller with spirals in his glasses and hands out as if hypnotizing the reader.

Space-Age Magus

From beginning to end, experts saw through Buckminster Fuller’s ideas and theories. Why did so many people come under his spell?
by James Gleick via New York Review of Books
This publication restricts nonsubscriber access to some or all of its articles.
on November 3, 2022
Book cover of Whole Earth, featuring an image of Stewart Brand backlit and walking through a door, encircled by the earth.

On Floating Upstream

Markoff’s biography of Stewart Brand notes that Brand’s ability to recognize and cleave to power explains a great deal of his career.
by W. Patrick McCray via Los Angeles Review of Books on March 22, 2022
A small cabin in the woods; Laird Sutton, a man with a thick white beard.

The Last Glimpses of California's Vanishing Hippie Utopias

A legion of idealists dropped out of society and went back to the land. Here's a glimpse of their otherworldly residences—and the end of the social experiment.
by David Jacob Kramer via GQ on September 9, 2021

The Tools of Silicon Valley

Silicon Valley’s sixty-year love affair with the word “tool.”
by Moira Weigel via The New Yorker
This publication restricts nonsubscriber access to some or all of its articles.
on April 11, 2018
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